Beauty of Blend play Beauty of Blend

As the original triple blend Irish whiskey, Tullamore D.E.W. celebrates

The Beauty of Blend

We believe the blending of cultures, thoughts & ideas makes the world infinitely more interesting, creative and inclusive. Our work extols the virtues of blending, of breaking down barriers, of embracing and celebrating the beauty of us.

Shot by the acclaimed director Valentin Petit through Division Paris, the brand enlisted the help of up & coming MC artists and poets, asking them to express their own unique interpretation of the power of blend.

In the US, we worked with Elijah Genesis and in Germany we collaborated with Friedrich Hermann. Hermann won the Tullamore D.E.W sponsored Poetry Slam competition in Germany in 2019.

Tullamore D.E.W. is on a mission to encourage the world to blend. What is true of our whiskey, we are a blend of 3 types of different Irish whiskeys, we also believe is true of humanity. When we blend with other people and ideas, we become richer as individuals and in turn the world becomes a wiser, richer and more open place.